Tips to Designing an Eye Catching Poster

Posters are a common marketing tool used by companies to get their message across. Whether you’re planning a summer sale or you have an exciting promotion to announce, you are going to need some design ideas and a poster printing company to help you out.

The aim of any marketing item of this nature is to grab attention. It is a chance to reach your target audience that see the poster and make a mental note of what you have to say. This is why it’s essential you don’t get carried away and make the item informative, to the point and get the message across quickly.

It’s very important when designing a poster for printing that you take your font into consideration. There are so many different fonts available and it’s tempting to choose one in italics or something different, but remember that most people will notice the sign in passing, so they need to read it quickly. This means the font should be clear, easy to read and big enough to make a statement.

With the fonts decided, it’s time to add colour. You don’t want to go overboard when it comes to colour. While you want your poster printing to make a splash and grab attention, it shouldn’t take away the message you are trying to portray.

Black writing on a coloured board is preferred, you can then add a splash of colour to highlight an important message, such as “sale” in a red coloured font to highlight the fact the message is informing passers by about a sale that will be taking place.

The next important step in poster design is the size of the sign. You can go for exceptionally large, which you can place in windows or you can go for smaller sizes which can be handed out or placed in bulletin boards, ensuring as many people as possible see your exciting news.

With everything decided, it’s time to find a company that can handle the poster printing for you. This is a very important step and you shouldn’t go with the first print company you find.

Do some research on the various companies in your area or country that can provide you with high quality and fast turnaround print services. They should offer both digital and offset printing, ensuring your project is completed to the highest standard.

Find out as much as possible about the company. How long have they been in operation? What experience do they have with this particular type of print job? Do they offer different sizes and different paper thicknesses?

Price is going to play some role, but in some cases it is worthwhile paying slightly more for a good quality job rather than paying less for a sign you are embarrassed to display. Remember this is your company’s image you are dealing with, so you want the poster to be crisp and clean, not blurry and uninviting. The aim is to grab the attention of your audience, not make them think you couldn’t afford a decent print service.

Finally, you will need to decide where you are going to place the signs to capture your audience’s attention. This is such an important step, as you have your audience in mind and therefore should target places you know they visit on a regular basis. If you are a clothing store having a summer sale, you want to target the shopping centres and city centres to reach your audience.

If you have a store, print some larger signs that you can place in your own windows, capturing the attention of those walking past your store and letting them know something exciting is happening inside.